Vinos Zepeda, El Grullo ( Liquor Store Zepeda)

COPY & TRANSLATION: Kopakitsy Alenka Huesca Carvajal
PHOTOGRAPHY: Ernesto Gutiérez Zamora

Vinos Zepeda, El Grullo ( Liquor Store Zepeda)

LOCATION

El Grullo.

YEAR

November 2020

AREA

145.57 m².

DEVELOPED AREA

123.90 m².
We solved the project thinking about the context it would face, bearing in mind the visual and auditory pollution, the traffic of the area at the speed in which it would be perceived, in addition to solving the physical requirements of the store, it attends and proposes a commercial strategy, responding to the need of standing out by itself in the context, contrasting, capturing attention; with intention to economize, formally and materially, being an irregular volume practically blind that contains the product display.
In contrast to its monolithic envelope, an intruder: structure, shelving, bridges, staircase, freight lift and installations merge from the outside, in a piece of contemporary translation fantasy library, inspired by the Industrial Revolution, conceiving the exhibition as a horizontal and vertical path.

The atmosphere created in this cavern generates a contrasting environment inside, evoking a space protected from the chaotic exterior of the city’s peripheral ring road.

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