We solved the project thinking about the context it would face, bearing in mind the visual and auditory pollution, the traffic of the area at the speed in which it would be perceived, in addition to solving the physical requirements of the store, it attends and proposes a commercial strategy, responding to the need of standing out by itself in the context, contrasting, capturing attention; with intention to economize, formally and materially, being an irregular volume practically blind that contains the product display.